Wk 7: Strategic implications of Google Ads in the marketing industry

It is not surprising that even though many people seem to be online almost all the time, the number of internet users continues to rise worldwide. In fact, as of 2022 internet users worldwide grew to 5.3 billion, up from 4.9 billion the year before. This has a huge implication when it comes to marketing and advertising since the days of the yellow pages are behind us. As we know, especially post Covid-19, most people shop and buy online which means that only using off-line marketing strategies is not the best way to drive business.  

Your marketing goal should be to be able to connect with individuals where they shop; and the internet is one of the most common places now. One of those tools that you can use as a business owner or entrepreneur is Google Ads. Google has made it easier to advertise in a PPC (Pay-per-Click) manner and help you generate new business. According to Google Economic Impact Report, marketers who use Google Ads can see a 2 to 1 return in their investment.  

When utilizing Google Ads, you have the ability to be strategic and create your target audience, keywords, budget, locations, etc. Google is always looking for ways to improve and be able to reach strategic audiences. Using Google Ads, you are putting your product or service on a search network that as of January 2023, controls 84.69 percent of the global search market. Google Ads does a great job with tracking and data that you can see at any moment on your desktop or the app on your phone.  

If you are still not using PPC platforms such as Google Ads, or even social media ads such as Facebook or Instagram; you are definitely missing out on the potential to bring new customers in. Usually this can be even started with a small budget and change different metrics as your business grows. This is a quicker way to advertise in the digital world and not be left behind in the non-digital ways of marketing.  

Let me know your thoughts below!