According to Business of Apps , TikTok has been the most downloaded app with more than 3 billion total downloads and over 1 billion active users. It is not a coincidence that brands all over the world are looking at using TikTok influencing for marketing purposes.
But what is TikTok influencer marketing?
So.....you know those short clips of people dancing? Or them and their dad embarrassing them while they are trying to do a dancing choreo? Yes...... influencers, or people with lots of followers, can partner with a brand and demonstrate the product in those short videos. People that follow them might be intrigued to try the product and not feel like they are being sold to. Yes, the power of social media.
There is a popular hashtag #TikTokmademebuyit that proofs that many people do get influenced by what they see. Aspire claims that about 34% of users have bought a product they saw in TikTok.
The article in Aspire explains how TikTok’s algorithm is designed to target in a more precise way the audience wanted. It is aligned to each individual’s hobbies and interest which makes it more personalized.
Here is an example from Peach & Lilly!
What do you think?? Have you bought something that you saw on TikTok?
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